Former Chief Group Communications
Officer, Mahindra
Future of PR
We have to re- imagine a new audience of Digital natives which will consume content on tap, the Gen Alpha the first generation to grow up with the which internet as a constant because they have been immersed in technology from birth & born entirely in the 21st century.
We need to redefine, refine & review a long-term approach to create impact for this materialistic virtual communities that believes in futuristic innovations to address this segment that values technology and they are having an offline renaissance so less time spent and more outdoors. They love a trip to the movies. They are confident consumers and are huge online spenders. They’re learning how to stay safe with cybercrime & online frauds.
They’re calling the shots for brand consumption activities.
The workplace of 2030 will be a new world of techno as they are redefining education and careers. Most import is to understand that to them it is all about Eco activism. They’re prioritizing social issues over eco issues.
They will be the future customers, ready and waiting to call the shots>
Are you ready to pivot your story telling and content aided by technology for these new age audience? I will be waiting to hear more…as I continue my journey to learn, unlearn & relearn.