Rekha Rao

As a child of the 1970s, I grew up in a typical middle-class Indian family. We had limited exposure and access to the world, without the internet and mobile phones, making life much simpler, with fewer distractions. At barely the age of eleven I used to keep a scrapbook of ads that I liked, cut from Sunday’s glossy supplements and magazines brought home by Dad. I was fascinated and intrigued by the snappy headlines, bright colours and pretty pictures. While no one at home knew about advertising as a profession, I was convinced that this was what I wanted to do.