Rajiv Desai is the Founder of Indian Public Affairs Network (IPAN). He is currently the Chairman of Comma Consulting
A New Approach for the Future
Led by the penetration of the Internet, the number of available communications channels has increased in ways hitherto unforeseen. With the proliferation of laptop computers and mobile phones, opportunities for message delivery have increased exponentially.
Years ago, in a keynote speech, I made the point that the increase in media would have an inverse relationship with comprehension and calls to action. Today, you have the equivalent of a split-second opportunity to be heard.
That calls for an entirely new approach to media and messages.
Read more about their journey and thoughts in the book Surge. Get a copy at bit.ly/surgethebook